| |  Consultant Expertise and Proposal Format Interested firms are encouraged to keep their proposals brief and relevant to the Scope of Services. All proposals should include the following:
- Cover letter with name, address, phone number, and e-mail address of the contact person; identify the capacity this person has to manage and execute a marketing strategy and branding campaign of this magnitude.
- Identify the project manager and the personnel to be assigned to this engagement (including names, addresses, current phone numbers, and e-mail addresses). Please include resumes for all team members, identify how many years this team has worked together, and a list of projects this team has completed or is currently working on.
- Identify all sub-consultants (including names, addresses, current phone numbers, and e-mail addresses) and include a resume of related experience, how long the sub-consultant has worked with the marketing consultant, and how many projects the sub-consultant has completed, or is currently working on, with the marketing consultant.
- Background on the firm and its experience in preparing comprehensive and strategic marketing programs and campaigns, especially for cities and public agencies. Preference shall be given to firms that have a local presence and knowledge of the Silicon Valley, the greater Bay Area and the City of San Carlos.
- A narrative that presents the services a firm would provide detailing the approach, methodology, deliverables, and client meetings.
- Description of overall knowledge of the City of San Carlos.
- A list of tools used to measure reach and frequency when purchasing media (television, radio) and tools used to measure effectiveness of print and online advertising and a branding awareness campaign. Experience in media negotiations and placement should be demonstrated.
- A summary of any suggested approaches the City should consider for this effort.
- A timeline for the preparation and implementation the tasks/activities being proposed per Scope of Services.
- At least three (3) public or private references for projects of similar nature to this engagement.
- List of billable rates for all personnel assigned to project, including hourly rate, media commission percentages, and any other charges that are proposed.
- Proof of financial soundness: financial statements, a balance sheet, and two years of federal tax returns. For confidentiality purposes, this information should be mailed separately to: Alexa Smittle, Rosenow Spevacek Group, Inc., 309 West 4th Street, Santa Ana CA 92701-4502.
- A summary of the professional liability and errors and omissions insurance coverage the firm maintains.
- Identification of any concerns related to the City of San Carlos’s standard professional services agreement.
- Submit the cost proposal in a separate sealed package entitled “City of San Carlos Marketing and Branding Consultant Cost Proposals”.
Respondents should submit 5 bound copies and 1 unbound reproducible copy by mail or courier. Submittals should not exceed 25 pages, inclusive of any graphic renderings or marketing materials. All hard copy submittals should be directed to the below contact no later than 5:00 p.m. on Monday, May 11:
Mark Sawicki
Economic Development and Housing Manager
City of San Carlos
600 Elm Street San Carlos, CA 94070
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