Northstar Destination Strategies was chosen as the consulting firm to assist the City of San Carlos with their Marketing and Branding campaign.

The City was seeking a branding and marketing consultant to refine its draft marketing strategy and begin efforts to create a San Carlos brand and launch an identity and brand awareness campaign.  The marketing consultant must have experience with developing a public sector brand, and with community marketing campaigns.  In order to gain insights from San Carlos residents regarding their consumer behavior, the marketing consultant must also be experienced with community outreach in order to assess current consumer attitudes and perceptions. 

For more information on the RFP process please click on the links below:

• Introduction/ Economic Development and Marketing Efforts
• Project Requirements and Scope of Services
• Consultant Expertise and Proposal Format
• Materials Available
• Selection Criteria
• Selection Process
• Frequently Asked Question's

View full Brochure (144kB PDF)