| |  Selection Criteria Factors to be considered in the selection process include:
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The completeness of the submittal.
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Relevant experience of the consultant in producing similar, high-quality campaigns.
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Prior experience developing and implementing successful identity and branding campaigns for cities or other “place” clients.
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Demonstrated success with community participation.
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The degree to which the branding consultant illustrates its understanding of San Carlos and the importance of an identity and branding campaign for the City.
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The quality of example materials and any presentations requested by the Selection Committee, Economic Development Advisory Commission, or City Council.
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