Selection Criteria

  Factors to be considered in the selection process include:
  • The completeness of the submittal.
  • Relevant experience of the consultant in producing similar, high-quality campaigns.
  • Prior experience developing and implementing successful identity and branding campaigns for cities or other “place” clients.
  • Demonstrated success with community participation.
  • The degree to which the branding consultant illustrates its understanding of San Carlos and the importance of an identity and branding campaign for the City.
  • The quality of example materials and any presentations requested by the Selection Committee, Economic Development Advisory Commission, or City Council.