San Carlos Adult Community Center

San Carlos, CA 94070

April 5, 2006

The regular meeting of the San Carlos Senior Advisory Board was called to order at 9:06 AM by Vice Chairman Dan Bellack.

1. Roll Call

Board Members present: Kim Alchimisti, Jack Fisher and Dan Bellack

Board Members absent: Gerry Cristoni, Julie Becker

Also present:  Gerard Manuel, Recreation Supervisor

2. Changes to the Order of the Agenda

None.

3. Approval of Minutes

Board member Jack Fisher made the motion to approve the minutes of meeting Feb.15, 2006 and seconded by board member Kim Alchimisti. Motion carried 3:0.

4. Correspondence

None.

5. Unfinished Business

a) Banner Placement Options and Center Marquis Update:

Information on the marquis facing San Carlos Ave. is continually being updated to reflect current center information (special events information, class registration and center contact info.).The old name plate on the top of the marquis has been turned around and the new center name is reflected in the display window of the marquis. Information on the marquis is handled by Nick Sanchez (center building assistant).

The Friends of San Carlos Senior Center Board Meeting was postponed, delaying the opportunity to seek their support in purchasing a second center banner until May. The banner will be identical to the one currently placed over the old center sign wall facing Chestnut St. and will be an additional marketing banner for the center.

b) Marketing Plan Update – Update of Trifold Brochure:

Supervisor Manuel presented the current Center Trifold Marketing brochure and discussed/brainstormed ideas to changes to update the center brochure.The following were discussed:

• Use of Colors- use colors to attract attention
• Update pictures – use different pictures that captures “energy” of the center
• Update layout – review a more contemporary style
• Update “Look”
• Update Mission Statement

Discussion also included reviewing the purpose of the brochure, ideas for distribution and ideas for sponsorships to help with brochure cost. Supervisor Manuel shared his idea of hosting a focus group to discuss marketing and Advisory Board Member Bellack offered Supervisor Manuel a resource to use to guide focus group discussion.

6. New Business

None.

7. Board Reports

None.

8. Staff Reports

a) Upcoming Events and Programs:

March Event Recap

• St. Patrick’s Day Luncheon was a sellout – 120
• Staff has noticed an increase in traffic in the Pool Room
• Quick Poll Results were discussed – Quick Poll is a new assessment tool used by the center to gather community feedback. Board Member Bellack commented the need to gather feedback from the community who do not use the facility. Board Member Alchimisti discussed setting up a table at community events to seek input from general community.
• Crab Feed Event was a success with an attendance of 160.The event received strong support from community volunteers (both youth and adults).
• Supervisor Manuel attended the 2006 CaliforniaParks and Recreation Society Conference and shared data that was gathered.

Board Member Bellack and Alchimisti complimented staff on successes of the events shared at the meeting.Further discussion ensued on ideas of future activities to offer the community at night at the Adult Center.

April Event Recap

• Volunteer Recognition lunch is scheduled for 4/21. Staff will be cooking and serving to honor center volunteers. 80 Volunteers have been invited to attend the luncheon.

Public Comment

None.

Adjournment

There being no further business, the meeting adjourned at 10:20 am.

Gerard Manuel

Recreation Supervisor