City of San Carlos - Executive Summary


Executive Summary from Evans/McDonough

To: Palo Alto Medical Foundation
From: Alex Evans, Evans/McDonough Opinion Research & Strategic Services
Date: January 27, 2005
Re: Recent San Carlos Voter Survey Results

Survey Methodology

The following memorandum highlights the results of a recently completed survey of 500 randomly selected registered voters in the City of San Carlos.

The survey screened respondents to exclude those in the healthcare profession as well as those employed in market research, advertising, political consulting, news media and city government.

The survey was conducted by trained, professional interviewers January 17— 20, 2005 by telephone and has a margin of error of plus or minus four point four percentage points (± 4.4).

To reduce the time burden on respondents, some questions were asked as part of a split sample to only half of the respondents; the margin of error for the split sample is plus or minus six point two percentage points (± 6.2).

Issue Environment: The City of San Carlos

Voters in San Carlos generally feel very satisfied with the direction and character of their city; 77% say that things in San Carlos are going in the right direction, compared to only 13% who feel they are seriously off on the wrong track and 10% who do not know.

This positive outlook is further reinforced by the wide array of responses to the open ended question “What do you think is the most important problem facing San Carlos today?” There is no particular crucial problem in the minds of San Carlos voters; 16% cite education and schools, 13% single out the lack of affordable housing, and 13% name traffic and transportation issues as the most important problem. Of the wide range of problems remaining, none break double digits.

Furthermore, the general satisfaction with the City extends to city institutions and representatives. 59% give the City Council a favorable rating, and 66% give the Chamber of Commerce a favorable rating. Most city officials have positive favorable to unfavorable ratios, but face a substantial lack of familiarity to the voters. Most voters have either never heard of or cannot rate their elected officials.